About

Husband. Dad. Gym enthusiast. Corporate tech dropout. Founder.

I research and analyze the fast-evolving business and technology landscape of fitness, gyms and studios. I break down what's happening into strategies and frameworks that arm business owners with information they wouldn't otherwise get from surface-level news. I've worked previously at NBCUniversal, Hulu, Spotify and Disney, where I focused on building tools for creative, finance and operations teams. I received my undergraduate and graduate degrees in Engineering at North Carolina State University, and my MBA from UCLA Anderson School of Management.

I left my career in corporate technology in 2025 to build Gymsense and focus on the changing business and technology landscape of fitness.

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Brian Laton